Senior Graphic Designer • Digital & Packaging

Collage of promotional advertisements for Funky Sock Co, showcasing colorful socks, marketing slogans, discount offers, and images of young women wearing socks in cheerful outdoor and urban settings.
Four people roller skating in a park on a sunny day, smiling and waving. They are wearing colorful clothes and accessories, with some sporting heart-shaped sunglasses.
A man celebrating with a big smile, kicking one leg up, in front of a colorful ice cream-themed backdrop. He is surrounded by falling confetti. He wears a blue jacket, black shorts, white sneakers, and colorful socks with cartoon characters.
Facebook post promoting Funky Sock Co Black Friday sale with discounts of 50% off single socks and 25% off packs on a dark background with colorful text and sock images at the bottom.
A young woman with long brown hair, wearing round sunglasses, a green T-shirt with a tiger graphic, fishnet gloves, and white sneakers, sitting on a step in front of a colorful, painted brick wall. She is holding a bunch of bananas in her right hand and a peeled banana in her left hand, smiling at the camera. The wall behind her features various vibrant murals, drawings, and writings.

Branding

I designed the Funky Sock Co’s current branding & positioning. This included a master brand and logo system, typography pairings, colour palette and graphic assets suitable for both print and digital marketing touchpoints.

Digital Design

Creating graphic assets for social media content. Additional, applying art designs to sock renders and packaging.

Colorful sock featuring panda bears, bamboo, lanterns, and playful designs with a label that reads 'Funky Sock Co', emphasizing eco-friendly materials and sustainable practices.
A holiday-themed sock with snowmen, snowflakes, and festive colors. The sock features a label promoting eco-friendly bamboo socks with recycled packaging.
Colorful socks with cartoon characters and designs, featuring bright blue, yellow, pink, and black colors.
Colorful sock featuring various illustrations of crayfish and cooking utensils, with a label indicating eco-friendly attributes like sustainable bamboo fibers and recycled packaging.
Colorful logo with the text 'FUNKY SOCK CO' in bold letters, surrounded by vibrant shapes and dotted patterns.
Colorful socks featuring cartoon animals and playful designs, displayed on a cardboard packaging that highlights features like sustainability and ethical sourcing.
Colorful sock with 1990s-style abstract patterns and a label indicating eco-friendly features such as sustainable bamboo fibers, recycled packaging, and natural dyes.
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