Senior Graphic Designer for Digital & Print • Impact Supplements
For years, I have been well known as the ‘go-to’ designer for sport supplement brands. The market category for sports supplements is TOUGH. It’s so competitive, it’s fast and it changes constantly to align with health and wellness trends.
For late 2019, the supplement industry was booming and business owners all compete for the TOP SHELF presence. The need for wild and loud design was in high demand, so was the print and packaging styles for products.
Impact Supplements was one of the brands that wanted loud and standout shelf presence. As their Freelance Designer, I redesigned their branding with a new logo system, colour palette, typography and graphic asset options. Along side the tasks of branding their ecommerce business, creating consistent design for social media, I redesigned their website and created over 20 product designs and their flavour variations and ranges.
Creative ideas driven from the client and then created by me, the impact supplement brand is another example of highly technical design application that comes from years and years of experience and experimenting! The knowledge of press tech is a must to be able to create designs like this.
Even more valuable, is the ability to create design across multiple channels to promote the brand and gain significant awareness.
Side note: I’ve hung up the gloves on designing for supplement brands on a freelance basis.
Reason? A team is needed to ensure design consistency is achieved and valuable contacts are needed in the dark arts of 'pre press’ and manufacturing!