Garden of Goodness • Brand & Design Lead

I've had the pleasure of working with Garden of Goodness as their preferred Branding Designer for 5 years. Initially providing a visual brand audit and delivering strategic marketing analyses I continued with offering ongoing visual design support in digital strategy, design and packaging.

April 2020 - June 2025

  • Lead brand and campaign execution for Garden of Goodness, ensuring aesthetic
    and message consistency across digital, print and marketing touch points.

  • Provided ongoing digital design, content and brand support,
    including editorial-style communications, EDMs and campaign assets.

  • Delivered content strategy and brand direction support, helping define
    visual positioning and communication opportunities.

BRAND CASE STUDY

Garden of Goodness | Meal Kit Campaign

Meal kits packaging with a bowl of mac and cheese and broccoli, labeled as 'Mac & Cheese,' by Garden of Goodness, in white background.
Instructions for making a dish from pantry ingredients, including salt, pepper, water, and olive oil, with optional additions of protein and herbs.
A food kit with mac and cheese sauce, rotini pasta, and mixed greens.
A bowl of macaroni and cheese with a side of green vegetables, including broccoli and peas, on a white plate with a beige background.
Advertisement for meal kits featuring a bowl of pasta, a side of greens, and a container of pasta in the background, with text announcing Australia's first certified organic wholefood meal kits coming soon to Garden of Goodness.
A table with various pasta dishes, including creamy mushroom Alfredo, baked pasta, and roasted mushroom and zucchini, with a box of pasta and utensils.
A variety of Indian dishes on a table, including pumpkin chickpea korma in a white bowl, a bowl of rice, a bowl of spicy dark chutney, and a bowl of raita garnished with pomegranate seeds and mint, with small bowls of seeds and dried herbs.
Various bowls of Mexican dishes, including a rice bowl with rice, vegetables, and sauce, with smaller bowls of spices and sauces on the side.
Image of a variety of colorful ingredients, including chopped vegetables and sauces, suggesting preparation for meal kits.
A meal kit instruction page for Mac & Cheese, featuring images of a prepared macaroni and cheese dish with broccoli and other vegetables, and a package of pasta. Includes ingredient list, optional additions, and step-by-step cooking instructions.

User Interface Design | Digital

A digital meal kit recipe guide for macaroni and cheese, showing pasta, broccoli, and seasonings, with ingredients and instructions.
Online menu page displaying a macaroni and cheese meal kit with images of cooked pasta, green vegetables, and pasta boxes, along with meal preparation instructions, ingredients, and pricing details.
Photo of the Garden of Goodness Mac & Cheese Meal Kit, showing bowls of mac and cheese, broccoli, green peas, zucchini, and other vegetables, along with a boxed meal kit, packaged pasta, and seasoning.

Recipe Cards | Print

Step-by-step vegetarian pasta recipe instructions with images of pasta, mushrooms, zucchini, and prepared dishes, along with a QR code for sharing.

Garden of Goodness | LocoLove Campaign

A close-up of a rectangular, chocolate-covered truffle with an orange and almond filling on top.
Promotional image for garden of goodness featuring new LOCO LOVE artisan chocolate collection with blurred background of chocolates.
Close-up of a chocolate bar with caramel and chili threads, with a blurred floral background and text overlay about artisan chocolates.
Close-up of three chocolates on a pastel background with a blurred woman holding a camera to her face in the background, and a floral arrangement at the bottom. The text on the image reads "LOCO LOVE is now available to order from our menu!".
Close-up of a chocolate ice cream bar with caramel and red sprinkles on top, partially melting and held by a hand. Background is blurred with a floral pattern. Text overlaid: "This is your last chance to enter our very sweet Giveaway! Loco Love Artisan Chocolate Magic."
Assorted chocolate truffles with orange and almond flavors and packaging in the background, with text stating 'Available to order now! garden of goodness'.
Close-up of assorted chocolate candies with a blurred background and promotional text.
Package of vegan mac and cheese labeled "Garden of Goodness" with a picture of mac and cheese on the front and a background of vegetables and a person in a garden.
Packaging for 'garden of goodness' branded organic food product featuring a bowl of cheesy pasta, fresh vegetables, and a farmer harvesting crops in a field.
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