Macro Mike • Head of Design

Head of all visual communication & packaging design for
Australia’s pioneer in the health food industry.

February 2019 – October 2020


• Facilitated concept to delivery of all new and refreshed packaging design. 
• Led in product and event campaign in a reactive environment across the print and digital space. 
• Elevated brand and marketing messaging through strategic content creation. 
• Crafted design work for affiliated businesses associated with Macro Mike. 
• Developed and implemented brand style guide

People preparing food at a market stall, with brownies and other baked goods on display, and promotional posters in the background.
A vending aisle in a store with snack products on black metal shelves, including various boxes and packages of cookies and crackers in yellow and red packaging. Some plastic bags hang from hooks, and a large red promotional sign and a yellow display banner are visible in the background.
People serving and buying food at a Macromike popcorn stand at a trade show or event, with banners promoting the brand and its products.

Design for Events & Expos

Bright yellow background with a cheerful cartoon man in a chef's hat holding a large megaphone, and nearby a stack of pancakes with blueberries. Text on the image announces a Black Friday sale and a Mega Sale of the Year.
Array of plant-based protein snack packages including pancake mix, almond scrunchionator bar, and micro mike plant-based protein packaging, with blueberry and almond images in the background, and table of muffins and pancakes.
Packaging of blueberry muffin flavored protein snack bars with blueberries and muffins around it, featuring a cartoon chef holding a megaphone and promoting the product with text about its calorie and protein content.
Promotional display of macro Mike plant-based, vegan-friendly, macro-friendly donut mix with almond protein, featuring the product packaging and some chocolate donuts with sprinkles on a wooden surface, against a dark background.
Assortment of protein snack packages with various flavors including chocolate, peanut butter, and cookie flavors, all featuring cartoon chef characters and highlighting plant-based, natural ingredients, and high protein content.
Three colorful packages of plant-based supplements labeled as performance range, with flavors tropical mango, tropical berry blast, and apple flavored.

Design for Social Media

Bright pink packaging for Macro Mike Strawberry Cheezecake Blondies with cartoon images of blondie squares and a muscular cartoon character holding a stack of blondies. The package highlights features like gluten free, vegan, gut friendly, macro friendly, and plant protein, with calories and protein content per serving.
Packaging of a donut baking mix with colorful decorated Easter eggs on the box, indicating it is gluten-free, dairy-free, vegan, gut-friendly, macro-friendly, made with almond protein, plant protein, and 100% natural ingredients, with a specialty flavor of Easter egg.
Packaging for Macro Milk Banana Bread Baking Mix, decorated with bananas, a cartoon chef with biceps, and bread slices, highlighting gluten-free, dairy-free, vegan-friendly, gut-friendly, macro-friendly, and natural attributes.
Blueberry baking mix package featuring illustrations of blueberries, a chef cartoon character, and labeling highlighting gluten free, dairy free, vegan friendly, gut friendly, macro friendly, low calories, high protein, low fat, 100% natural, with a flavor description of sweetened with monk fruit, just add milk and blueberries.
Packaging for a vegan, plant-based chocolate chip pancake mix, highlighting features such as gluten free, dairy free, vegan friendly, gut friendly, macro friendly, high protein, low fat, and natural ingredients.
Packaging for a plant-based donut mix with chocolate macadamia flavor, emphasizing it is gluten free, dairy free, vegan friendly, gut friendly, high in protein, and low in fat. The design features a cartoon muscular chef holding a stack of donuts, with a vibrant background and various health claims listed.
Packaging of macrobiotic brownie mix with a green background, images of brownies, green icons indicating gluten free, dairy free, vegan friendly, gut friendly, macro friendly, and plant protein, cartoon chef holding a brownie, text indicating ready in 25-35 minutes, 300g weight, and instructions to add mylk.
A protein snack bar called 'The Game Changer' with a cartoon character of a muscular chef on the packaging. The bar is described as plant-based, low in fat, and chocolate chip peanut flavor.
Packaged vegan cookie dough, yellow packaging with a cookie graphic and playful character, emphasizing plant-based, gluten-free, high-protein features.
Packaging of a vegan protein cookie in a red resealable bag with a cartoon chef character holding a cookie stack, featuring text highlighting that it contains plant protein, is gluten free, with over 16g protein, less than 9g fat, and is made with almond protein.
Easter-themed protein snack bar packaging with colorful candies and a cartoon muscular chef holding a stack of pancakes.
A red protein snack bar package with cartoon chef logo, featuring Strawberry Jam Donut flavor and strawberry pictures, emphasizing low fat and 165 calories.
Package of strawberry shortcake flavor plant-based ice cream with nutritional claims and illustrations of strawberries, a cartoon chef character, and cupcakes.

Product & Packaging Design

Chocolate glazed donuts topped with chopped nuts, with a partially visible bag of a peanut butter snack on a white wooden surface.

Let’s work together

Black and white photo of a woman with blonde hair, glasses, wearing a button-up shirt and a long beaded necklace, smiling, with colorful abstract background.

Branding

For a decade now, I have successfully built and delivered 25 brand identity kits and guidelines!

Let me take you through a handful of the most successful branding projects I’ve delivered via my brand case studies.

Brand case studies