Brand Identity System, Strategy Playbook & Brand Rollout | Garden of GoodnessGarden of Goodness is an Australian organic, plant-based food and nutrition brand built around health, sustainability and convenience.
As the brand continued to grow across e-commerce, prepared meals, produce, pantry items and nutrition products, it needed a clearer and more scalable identity system to support consistent communication across every touchpoint.
Client: Garden of Goodness
Industry: Organic Plant-Based Ready-Made Meals / Health Food / E-commerce
Project Type: Brand Strategy, Brand Identity System, Brand Guidelines, Digital & Packaging Application
Year: 2025
I developed a comprehensive Brand Identity System + Playbook that brought the brand’s strategic foundations, positioning, tone of voice and visual identity into one cohesive framework.
The result was a practical brand system designed to guide how Garden of Goodness looks, sounds and behaves across website, social media, packaging, print, apparel and customer-facing communications.
